Day #1: Step Aboard My Elevator.

By
Lynda Giddens
– Mon July 19, 2010Posted in: Blogging
07-10-10 - Step on My Elevator
 For weeks I’ve been searching for an elevator to photograph specifically for this entry!

On Day #1 of 31 Days to a Better Blog, Darren of ProBlogger.net asks us to write an elevator pitch: a short introduction that explains who you are and your goal in blogging. I’ve done this in my professional life as it was needed to explain a job title that was exclusive to our company. It would have been a short and awkward conversation when someone asked me what I did for a living if I answered only giving my title.

The title of your blog can be seen the same way. Some blog titles are very descriptive and you can tell what they’re about without follow-up. Most of the time our blog titles are personal to us and are not enough alone to make people interested in visiting your site.

A tagline is a very short elevator pitch. This should be succinct, general and interesting. Currently, my tagline is, “A photographic record of my ordinary life.” I think it’s fine. It kind of describes what I’m doing here, but it practically screams, “I’m boring!” It doesn’t offer anything to the reader whatsoever except the promise of mundane pictures. And I kind of hope I offer just a tad bit more than that.

After reading through today’s task, I’ve decided that starting tomorrow I will implement a new tagline: “The chronicles of a not-so-secret love affair between a girl and her camera.”

The camera is my mistress, it’s totally true. Aside from my husband and children, I spend most of time with my camera, editing photographs and writing about it all. Sometimes I think I spend too much time on these things and I feel guilty.

I’m getting ahead of myself though since my task today is to create an elevator pitch, not just a tag-line. This is the elevator pitch I’ve been using everywhere, including my own site:

OLD:
Lynda Giddens is a 31 year old work-at-home wife and mother of two young boys. She recently moved to her husband’s home state of Texas. In 2010, she is participating in Project 365 where her goal is to take and post a photograph daily.

This website chronicles her life and her journey in learning more about photography and photo editing.

I like the first sentence and the fact that it calls out I’m participating in Project 365. The rest of it? Not so much after reading today’s task. I want my elevator pitch to introduce me for sure, but it should also indicate what my blog is offering. What is it offering? I hope it offers tips and advice, both on phtoography and photoshop. As I learn how to create them and figure out what works, I would love to offer textures and overlays to be used in photo editing.

Darren gives a lot of tips in the workbook about composing a great elevator pitch. I tried to incorporate most of his advice into my new tag line and pitch, but it’s hard to pack so much into such a little introduction! Here’s my newly constructed about blurb:

NEW:
Lynda Giddens is an amateur writer and photographer living in Fort Worth, TX with her husband and two young sons. In 2010 she is participating in Project 365 while chronicling her adventures learning photography and photo-editing.

Her website is a personal photographic scrapbook which also features a variety of photography tips along with easy to follow editing tutorials.

Learn along with her and be inspired to start or continue your own creative path.

Likewise, tomorrow I will be implementing the new blurb on my index page and change it over on any social media sites it might be added to.

Even though I already had a tagline and elevator pitch for my blog, the first of 31 Days to Build a Better blog definitely helped me make improvements and get even more excited for the next few weeks to come.

One of the most exciting aspects of going through Darren’s workbook is doing it in this group setting. You can still purchase the workbook OR just follow along with all the SITS Problogger Challenge participants and be inspired to improve your blog. I think it’s going to be a lot of fun! I plan to visit as many participants as possible and comment. Please leave me a note if you want to nudge me to get to you first. :)

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